Monday Apr 29th

  • Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    Outlook of generative AI for the enterprise market is exciting but lacks a clear corporate strategy

    The democratization and acceleration of generative Artificial Intelligence (AI) originated in the business-to-consumer (B2C) market with the release of popular applications like ChatGPT and Stable Diffusion. But the B2C market will barely scratch the surface of generative AI’s potential economic value.

  • Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

    Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

  • Yahoo integrated approach for advertising in a cookieless world

    Yahoo integrated approach for advertising in a cookieless world

    Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.

  • Annual report reveals continued surge in sophisticated bot attacks

    Annual report reveals continued surge in sophisticated bot attacks

    HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.

  • Revealed: The most creatively effective digital & TV ads in Southeast Asia

    Revealed: The most creatively effective digital & TV ads in Southeast Asia

    The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.

  • Content Remains King in the Future of Video in India

    Content Remains King in the Future of Video in India

    The Asia Video Industry Association’s (AVIA) Future of Video India conference opened to a full house with a keynote conversation with Shri Apurva Chandra, Secretary, Ministry of Information and Broadcasting (MIB). Secretary Chandra stated that with OTT (over-the-top), Indian content has become more accessible and more acceptable to a global audience. “Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world. OTT has helped it in a big way,” said Chandra. He also reiterated the need for OTT to continue with a soft touch approach, as the three tier self-regulatory system has been working well. While there were concerns that light touch regulation has led to less desirable content, he remained of the view that the industry needed to be more self-aware so that the government need not step in. Chandra also shared that a National Broadcasting Policy has been in the works, as the industry was becoming more fragmented. However, this would take time in order to balance the conflicting interests of all the disparate parties.

  • Google's approach to further reduce the security burden on users

    Google's approach to further reduce the security burden on users

    October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features that work around-the-clock to take the security burden off users, and updates to privacy controls that help to easily protect personal information.

    • Dark web report: Users can check if their Gmail address has been exposed on the dark web as well as get guidance on how they can protect themself online by accessing the Dark Web Report in their account menu in the Google App. They just have to sign into the Google App and tap their profile picture to open the menu.
    • Passwordless by Default: Passkeys are a simpler and more secure way to sign into sites online and can be used with the Google Accounts. To make transition to passwordless even easier, Google is offering the ability to set up passkeys for all users — by default.
    • A new requirement to make email safer for everyone:  Gmail recently announced new requirements for large senders to make email safer and more user-friendly for everyone, including enforcing authentication, enabling easy unsubscription, enforcing a clear spam rate threshold. This is in addition to Gmail’s AI-powered defenses, which block more than 99.9% of spam, phishing and malware — that’s 15 billion unwanted emails every day. 
    • Easier access to clear browsing data: Google added an option to quickly delete users’ browsing history in Chrome without interrupting current activities. Users just need to click the three dots in the top-right corner of the Chrome browser and select “Clear browsing data”.
    • Use the Google App as the credential provider for your iOS device: Google Password Manager is built into the Google App and you can already use it to securely save your passwords and sign in faster when you’re using the app. Now, you can set it as your Autofill provider so that the Google App can help you quickly and securely autofill your passwords into any app or website on your iOS device.


    Feel free to read more about the announcements in Google’s blog post.

    By MediaBUZZ

  • GSMA report predicts tenfold rise in 5G mobile connections in Asia Pacific by 2030 as digital transformation gathers pace

    GSMA report predicts tenfold rise in 5G mobile connections in Asia Pacific by 2030 as digital transformation gathers pace

    5G will account for over two-fifths (41%) of mobile connections in the Asia Pacific (APAC) region by 2030, up from 4% in 2022, according to the GSMA's Mobile Economy APAC 2023 Report.

  • 5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.

  • Strategic merger of three digital technology firms in Asia

    Strategic merger of three digital technology firms in Asia

    Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.

  • API Security Company Neosec acquired by Akamai Technologies

    API Security Company Neosec acquired by Akamai Technologies

    Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

  • With new brand identity. LG aims to actively communicate with customers beyond generations and locations

    With new brand identity. LG aims to actively communicate with customers beyond generations and locations

    LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.

  • Cybersecurity in the age of digital currency

    Cybersecurity in the age of digital currency

    Cryptocurrencies can be notoriously volatile. With prices fluctuating rapidly and without warning, a single tweet can shift a token price by 40%, only to see the price plummet in a matter of hours. While fluctuations are expected within crypto currency, you need to be able to spot the difference between what is a normal event, and what is a scam.

  • SentinelOne enhances cloud security with Snyk

    SentinelOne enhances cloud security with Snyk

    Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
Read more...

Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
Read more...

AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
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Previous articles

Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

Category: Oct–Dec 2023 - Omnichannel Marketing
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence
Read more...

Google's approach to further reduce the security burden on users

Category: Oct–Dec 2023 - Omnichannel Marketing
October marks Cybersecurity Awareness Month and with online safety being top of mind, Google has launched new products and features to help people everywhere. These releases include in-built features
Read more...

Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
Read more...
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Previous month's highlights

Microsoft Cyber Signals report highlights spike in cybercriminal activity around business email compromise

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Microsoft has released its fourth edition of Cyber Signals, highlighting a surge in cybercriminal activity around business email compromise (BEC), the common tactics employed by BEC operators, and how enterprises can defend against these attacks.

Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

Alibaba Cloud unveils new AI Model to support enterprises' intelligence transformation

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group unveiled its latest large language model, Tongyi Qianwen.

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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